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The Social CRM

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The Social CRM is using social media services, techniques and technologies to enable organizations to engage with their customers  (SCRM, But, also the CRM software industries like Microsoft, SAP SE, Salesforce.com, Sage Group, Splendid CRM, Sugar CRM, Zoho Office Suite and others are integrating their software with social media platforms in order to realize Social CRM activities.

Do you think in this situation that exists a voice of customers (Social CRM) versus a voice of industries (CRM Social)?

 

Who Is Customer?

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One day I went to our quarter’s supermarket to buy something and when arrived there I have remarked that the seller was unhappy!
– Are you well (said I)?
– Our today’s customers are no longer okay anymore (replied she)!
– Do you mean that we are no good at all (interrogated I)?
– I don’t mean you, I mean the rest of customers (corrected she)!
– So yourself included (specified I)?
– No! … The customers I said (insisted she)!
– Yes, but you are one of them (persisted I)! Because you are buying and consuming every day as well as all those you are calling customers are doing (clarified I)!
– Finally, our selling expert laughed and I did the same … Then both, without adding a word, we were smiling and laughing till I’ve bought what I wanted to buy and after what I went back to home…

Well, my dear sellers,

We are all customers.