Avertising

Can we say that “CCDVTP” is a new Marketing Theory ( By Philip Kotler)?

Posted on

Can we say that “CCDVTP” is a new Marketing Theory ( Philip Kotler)?

  • Philip Kotler is a well known marketer and professor at Northwestern University in Chicago. He has written and co-written multiple books and textbooks for thousands of students. I personally have two and let’s just say, he is credible. 

    The Strategic Marketing mantra that Kotler talks about is “CCDVTP”: 
    C: CREATE. 
    C: COMMUNICATE AND 
    D: DELIVER. 
    V: THE VALUE. 
    T: TO THE TARGET MARKET. 
    P: AT A PROFIT. 

    Three basic activities required for a SUCCESSFUL FIRM. 
    CREATING VALUE = PRODUCT MANAGEMENT. 
    COMMUNICATE VALUE = BRAND MANAGEMENT. 
    DELIVER VALUE = CUSTOMER MANAGEMENT. 

    Product Management: It’s is an OPEN technology, 
    outsource the best technology from outside open 
    technology or open technology. 

    Brand Management: Brand management is Packaging. It’s a 
    PROMISE. It’s all about MIND share, 
    HEART share and now 
    it’s SPIRIT share. 

    Customer Management: Have a database of Customers. 
    It’s just dealing with the date base, a database 
    management. But according to the GURU, 
    you have to meet with the Customers 
    and share his thoughts and CO-CREATE 
    new value to your product. 

    There is a radical change in the thought process of marketing; a 
    new evolution of thought process has come along this new 
    Marketing Mantra. 

    So you, what do you think and say about that?